Extracurricular activities

brief: do fun stuff to keep your brain busy
echipa: Diana Butas, Silvia Gheorghe
concept: overwhelmingly smelly, in a good way (?)
materiale: prints

Nestea 2009

brief: visualise the rich ingredient combination in NESTEA
echipa: Diana Butas, Silvia Gheorghe, Roland Bartlett
concept: inspiring combinations
materiale: TVCs (brand and intrinsic)

Still playing

brief: Woman-targeted promotion in a bookstore chain.
echipa: Diana Butas, Silvia Gheorghe
concept: it's the inside that counts
materiale: prints

Playing

brief: Take the complete list of McCann clients and come up with fun stuff to keep us motivated.
echipa: Diana Butas, Silvia Gheorghe
concept: You're safe, because we belong here.
materiale: OOH

Silhouette frenzy (?)

brief: Create a witty, masculine, high-quality-oozing campaign for a big and versatile printing company.
echipa: Pedro Pahl, Silvia Gheorghe
concept: show what we can do, but be subtle about it.
materiale: OOH*
credit: goes to Adhemas Batista, for use of a piece of his illustration.
*all copy and logos will be printed in lush gold ink

We work hard.

brief: Get plastic waste out of the Danube Delta.
echipa: Pedro Pahl, Silvia Gheorghe
concept: you put it there, you pick it up.
materiale: OOH

Drunk Creatives

brief: Alcohol - good, excess - baaaad.
echipa: Pedro Pahl, Silvia Gheorghe
concept: my friend Enough joins the gang, plus a Sandra Brown-worthy metaphor.
materiale: OOH
credit: goes here, where we got the sketches for the proposals.

Brace yourselves... Yep, more YC work.

brief: Make the big, bad man from the factory feel guilty about using tropical timber on his furniture. And the one who buys it too, while we're at it.
echipa: Pedro Pahl, Silvia Gheorghe
concept: the good ol' "you're not just killing the trees".
materiale: OOH

Young Creatives 2008 - more

brief: Tell young people about six ways they can slow down/stop global warming.
echipa: Pedro Pahl, Silvia Gheorghe
concept: sex sells saving the planet.
materiale: OOH

Young Creatives 2008

brief: We're still competing for the Cannes Festival spot, five briefs to go.
echipa: Pedro Pahl, Silvia Gheorghe
concept: each to its own.
materiale: print, OOH

Goin' to the Zoo

brief: "Zoo Bucuresti - nu neaparat cel mai vesel loc..."
echipa: Dan Costea, Silvia Gheorghe
concept: ...dar te va impresiona.
materiale: prints

New kid on the block

brief: "Chery in Romania?"
echipa: Dragos Gheorghiu, Silvia Gheorghe
concept: Chinese wisdom
materiale: prints

Car pitch

brief: "Lansarea Hertz in Romania"
echipa: Dragos Gheorghiu, Silvia Gheorghe
concept: diverse
materiale: prints

My precious

brief: "West Park must sell the penthouses."
echipa: Silvia Gheorghe
concept: Un loc pretios unde sa iti tii lucrurile pretioase.
materiale: prints

Boom again

brief: Boom de iarna
echipa: Dan Costea/Silvia Gheorghe
concept: Extra content
materiale: radio, teaser, promo print, xmas card, print variations

Boomix.mp3

Campanie pensii Interamerican - necontractate

brief: "Inca o campanie pentru pensii."
echipa: Dragos Gheorghiu/Silvia Gheorghe
concept: Batranetea a cam inceput deja.
materiale: print, outdoor, give-away proposal (post-its)

Boom TVCs part deux

brief: "Explicati ce e Boom, sa inteleaga tot omul."
echipa: Dragos Gheorghiu/Dragos Fratila/Silvia Gheorghe
concept: Extra
materiale: TVC pro/TVC contra
body copy: below

Boom Ka-Blam TVCs

brief: "Explicati ce e Boom, sa inteleaga tot omul."
echipa: Dragos Gheorghiu/Dragos Fratila/Silvia Gheorghe
concept: Extra
materiale: TVC pro/TVC contra
body copy: below

CV art director + copywriter

brief: "Silvia + Panda = lovework."
echipa: Dragos Gheorghiu
concept: "They met on the subway"
materiale: un .pdf imens
body copy: neactualizat dar fun to look at, click to enlarge and read

Advertising Festival - necontractate

brief: "Pitchuim si noi pentru Ad'Or..."
echipa: Diana Butas/Silvia Gheorghe
concept: Cele 10 porunci ale publicitatii
materiale: print, radio
body copy: "Ad'Or - festivalul tuturor formelor de publicitate din Romania. Intru admirare, te asteptam la expozitia de la ...... Intru invataminte, te asteptam la seminariile de la ...... Intru glorie, te chemam la festivitatea de premiere din ...... Nu crede fara sa cercetezi!"
headlines in English: The Ten Commandments of Advertising
1. I am your Lord, Thy Client, thou shall not have any other Gods than Me.
2. Thou will not build or print idols after the likeness of fake clients, for the misleading of holy festival judges.
3. Thou shall not take your Client's brand in vain, for He will not take it lightly.
4. Remember the holy day of rest, and honor it through honest work.
5. Honor thy colleague and thy boss so that the numbers in your salary will grow longer.
6. Thou shall not kill any idea without carefully gazing upon it.
7. Thou shall not cheat by working in secret for the unholy bribe.
8. Thou shall not bring to life ideas that have already been born on other lands.
9. Thou shall not give false testimony in front of your close neighbor, the consumer.
10. Thou shall never stop craving for other agencies' clients.

Build your strength - necontractate

brief: "Medicament etic pentru tratamentul osteoporozei, eveniment lansare si postere pentru cabinete de medici."
echipa: Dragos Gheorghiu/Silvia Gheorghe
concept: The beauty of strength
materiale: print, invitatie eveniment, give away postcards
body copy: " No osteoporosis treatment is complete without the vitamin D, crucial in the asimilation of calcium in the organism. The necessary vitamin D dose for one day would be supplied by 91 eggs, 25 tuna cans, 13 sardine cans or 17,5 liters of milk with added vitamin D. Build your strength by always staying informed, understanding the essential role vitamin D plays in your healing and by choosing the best once-a-week complete with vitamin D treatment available for you. Don't let simple things become difficult."

Unde e iubirea? I & II

brief: "Short film festival."
echipa: Diana Butas/Silvia Gheorghe
concept: Prea scurt pentru iubire
materiale: TVC
body copy: not
nota: Silver la Epica 2006, nominalizat Golden Drum 2006

Sav'Or din carne si vegetale

brief: "Se fac repede dar adevarul e ca sunt si bune. Deci nu mergem doar pe timp scurt de preparare. Si faceti o maslina si pentru preparatele vegetale, ca vine postul Craciunului."
echipa: Dragos Gheorghiu/Silvia Gheorghe
concept: Burn your cookbooks
materiale: TVC
body copy: not

Ziua

brief: "Ziar. Dosare. Informatii privilegiate. Teoria conspiratiei. Hmmm."
echipa: Bogdan Patriche/Silvia Gheorghe
concept: Daca peretii ar putea vorbi...
materiale: print
body copy: not

Sixt

brief: "Operational leasing, rent-a-car, keep it simple and witty."
echipa: Dragos Gheorghiu/Silvia Gheorghe
concept: Drive your business, not your car park.
materiale: print
body copy: "The cheapest solution to a sudden need for an extra car is re-arranging my schedule and sharing mine. Or even better, keeping an extra car just in case. Right? Wrong. Having someone else driving your car, turning your schedule upside down or paying full costs for a car you only use now and then are obviously not good ideas. It's time to find out just how efficient renting a car from Sixt New Kopel is. Affordable and deductible cost, fast service, perfectly mantained cars with no fuss for you. Now you really know efficiency."

Sav'Or

brief: "Produse pre-gatite. Din carne si vegetale. Rapide si chiar gustoase, ca le-am incercat... Ia. Gusta. Nu e bun?!"
echipa: Dragos Gheorghiu/Silvia Gheorghe
concept: Burn your cookbooks
materiale: print
body copy: "Cartile tale de bucate sunt acum doar o amintire. Sav'Or a pre-gatit pentru tine! Alege ce iti place din gama variata, incalzeste in cuptor si masa e gata!"

HLX - necontractate

brief: "Avand in vedere ca ati facut training-ul asta de creatie cu Matthias de la Scholz&Friends Berlin, ia bagati voi ceva pe un client de-al lor... Poate le place si le producem."
echipa: Silvia Gheorghe
concept: MISSING
materiale: print, innovative media
body copy: not necessary

Nintendo

brief: "Hai ma sa facem si noi ceva pentru Young Guns..."
echipa: Diana Butas/Silvia Gheorghe
concept: Who are YOU?
materiale: print
body copy: not

Morning paper - necontractate

brief: "Ne gandim sa dam ceva frumos oamenilor cand opresc de dimineata masina la stop... Dar sa nu fie doar un leaflet plictisitor."
echipa: Radu Alecsa/Silvia Gheorghe
concept: Ziarul de dimineata
materiale: leaflet
body copy: E mult si lung. Dar daca dai un click, se mareste si poti sa lecturezi relaxat... Ca pe ziar.

"Elementary, my dear Watson."

brief: "Sa facem o promotie draguta in birouri, pentru Nestle Fitness si Gold."
echipa: Radu Alecsa/Silvia Gheorghe
concept: Suntem atat de ocupati incat mic dejunul nu mai exista
materiale: leaflet
body copy: Vai, ce lung e... Zice despre cum a disparut mic dejunul din vietile noastre pentru ca suntem haotici si ca asta nu face bine la sanatate...